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Hair Straightening

December 28, 2020

Brazilian Keratin Treatment London Salon. Why are we the best?

by Joshua Altback

Brazilian Keratin Treatment London Are you thinking about doing a Brazilian Keratin Treatment? Otherwise known as a Brazilian Blow Dry, Keratin Smoothing or Brazilian Hair Straightening! We started this popular hair treatment in our London salon over 12 years ago. Originally developed in Brazil, hence the name “Brazilian Keratin Treatments” . The products we used… Read more »

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September 28, 2020

The Altbacks are back as hairdressing institution relocates to South Hampstead – Ham & High

by Joshua Altback

The Altbacks are back as hairdressing institution relocates to South Hampstead Joshua Altback opens in Hampstead Raymond and son Joshua have moved the family business from St John’s Wood with an elegantly understated new salon bringing West End quality haircare to South Hampstead. Raymond Altback’s hairdressing days go back to the swinging sixties – when… Read more »

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September 13, 2019

Brazilian Blowout and why we only use this treatment with Formaldehyde

by Joshua Altback

Being the first hair salon in London to introduce the Brazilian Hair Straightening Treatment also known as The Brazilian Blow Dry, Brazilian Blowout, Permanent Blow Dry and Brazilian Keratin Treatment. We now have enough knowledge and expertise to answer all our clients questions. Years ago the first keratin products that we used were imported from… Read more »

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August 21, 2016

Beware of Cheap Brazilian Keratin Treatments

by Joshua Altback

Why the London JA Hair & Beauty Salon is seeing so many disasters on a weekly basis… We talk about our Brazilian Blow dry treatments. Every month, we get up to 7 people visiting our St John’s Wood salon booking in for a London based Brazilian Keratin treatment following a poor quality session at a… Read more »

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