At Joshua Altback, experience the future of professional hair restoration with Hair.TOXX Cryotherapy — an innovative treatment designed to deeply nourish, strengthen and revive tired or damaged hair.
Using advanced cold-therapy technology, this luxury service helps restore moisture, softness and radiant shine while improving the overall condition of the hair from the inside out.
Unlike traditional straightening or smoothing treatments, Hair.TOXX focuses on repairing and replenishing the hair fibre without altering your natural texture, leaving hair healthier, stronger and beautifully refreshed.
Hair cryotherapy is a modern restorative hair treatment designed to improve the condition of both the hair and scalp through controlled cooling technology. The process helps key conditioning ingredients absorb more effectively into the hair strand, supporting deeper nourishment, hydration and protection.
Unlike temporary surface treatments that simply add coating or shine, cryotherapy focuses on improving the internal condition of the hair fibre to help reduce dryness, improve softness and increase overall strength.
The treatment leaves hair feeling healthier, smoother and easier to manage, with visible shine and softness from the very first appointment.
Trusted by salons and trichologists in more than twenty countries, and winner of Hair Product of the Year at the Beautyworld Middle East Awards, Hair.TOXX has quickly become one of the most talked-about innovations in the industry.
Clients love the instant transformation. Professionals value the science behind it and the confidence it brings to every service.
Hair.TOXX is an innovative salon treatment developed for clients wanting healthier-looking hair without changing their natural texture. Combining advanced cooling technology with intensive conditioning formulas, the treatment helps revive dull, dehydrated or over-processed hair while enhancing shine and manageability.
Suitable for a wide range of hair types, Hair.TOXX works to support stronger, softer and more resilient hair while also helping the scalp feel refreshed and balanced.
Its growing popularity among salons and hair professionals worldwide comes from the immediate visible results clients experience after treatment — smoother texture, improved hydration and a noticeably healthier finish without heaviness or build-up.
Designed for luxury haircare services, Hair.TOXX offers a modern approach to hair repair that focuses on long-term condition as well as instant cosmetic results.
Each Hair.TOXX appointment is customised to your individual hair concerns, beginning with an in-depth consultation to assess the condition of your hair and scalp.
Your stylist will carefully choose the most suitable treatment combination to help address issues such as dryness, damage, lack of shine or weakened hair structure.
During the service, advanced cooling technology is used to help encapsulate the restorative ingredients within the hair fibre. As the treatment activates, you may notice a light frosted effect on the hair — part of the unique cryotherapy process designed to enhance absorption and support deeper conditioning benefits.
The result is hair that feels softer, healthier and noticeably revitalised with improved smoothness, hydration and shine.
Hair is constantly exposed to factors that can affect its condition, including heat styling, chemical services, pollution and everyday environmental damage. Over time, this can leave the hair feeling dry, fragile and lacking vitality as moisture and essential nutrients are lost.
Hair.TOXX uses advanced cooling technology to help support and protect the hair structure during the treatment process.
The controlled cold application helps smooth and compact the outer layer of the hair, allowing conditioning ingredients to be better retained within the fibre. This helps improve softness, hydration, flexibility and overall hair strength while enhancing shine and manageability.
Unlike treatments that rely heavily on high heat, Hair.TOXX is designed to focus on maintaining the integrity of the hair, helping achieve healthier-looking, longer-lasting results without weighing the hair down or affecting its natural movement.
Why Cold-Therapy Haircare Is Becoming One of London’s Biggest Beauty Trends
Cryotherapy has long been recognised in the worlds of wellness, recovery and skincare for its restorative benefits. Today, that same cooling technology is making a major impact in luxury haircare treatments.
As more people focus on long-term hair health, cryotherapy treatments are gaining attention for helping improve the condition of the hair instead of simply disguising signs of damage.
The Rise of Cold Beauty
Modern beauty is shifting towards treatments that strengthen rather than stress.
Cold therapy helps reduce moisture loss, improve resilience and enhance the performance of active ingredients — making it the perfect evolution in hair repair.
How Cold Transforms the Hair
When exposed to cold, the cuticle contracts and lies flat. This creates a smoother surface, increasing shine while locking in hydration.
Hair feels softer, looks glossier and becomes easier to manage — without relying on heat styling.
The Shift Towards Cold-Based Beauty Treatments
The beauty industry is evolving, with growing demand for treatments that support healthier hair while minimising stress caused by excessive heat and harsh processes.
Cooling technology helps maintain hydration, improve smoothness and support the effectiveness of nourishing ingredients, making it a modern approach to professional hair repair.
Lower temperatures help smooth the outer layer of the hair, creating a sleeker appearance with enhanced shine and softness.
This process also helps retain moisture within the hair fibre, leaving hair more manageable, healthier-looking and naturally glossy without over-reliance on heated styling tools.
Cold-based treatments help conditioning ingredients absorb more effectively into the hair structure, supporting improved strength, flexibility and hydration.
Rather than coating the hair temporarily, the treatment works to help maintain nourishment within the fibre itself, creating results that feel lightweight, natural and longer lasting.
Hair.TOXX formulas combine advanced cryogenic technology with nutrient-rich ingredients sourced from the Amazon.
Açaí Berry – antioxidant protection and shine Glacial Water – soothing and mineral-rich hydration Hyaluronic Acid – elasticity and moisture balance Avocado Butter – nourishment and softness Propolis – scalp protection and calming support
Each formula is carefully balanced to deliver complete care across protein, moisture and lipid levels.
Hair cryotherapy is ideal for:
Hair.TOXX represents a new chapter in restorative haircare. It is advanced, effective and designed for every hair type — making healthy, resilient and hydrated hair more achievable than ever.
Joshua Altback is proud to bring this innovation to London, offering clients a luxury treatment backed by real science.
Discover what your hair is capable of.
Experience the power of cold with Hair.TOXX Cryotherapy at Joshua Altback.
Call Us to Get Started on 020 7722 1225
Will this straighten my hair? No. This is a repairing treatment and will not alter your natural texture.
Is it safe? Yes. There are no harsh chemicals or fumes.
How long does it last? 3–5 weeks depending on your hair type and routine.
Why Josh Altback? We specialise in advanced hair treatments that deliver real, lasting results.
Every service is tailored, ensuring your hair not only looks exceptional — but feels stronger, healthier and more resilient over time.
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Hair Salon in London NW6 Experts in Hair Straightening, Keratin, Hair Botox & Nanoplastia. Ambassador & Educator @thecrownpro Hair Extension Experts
